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About Us
...from the experts that pioneered merchant account affiliate programs!

The Merchant Focus Resellers program is the brain child of John Waldron and Sloane Bouchever, founders of e-onlinedata which grew to one of the largest eCommerce merchant account providers in the nation, and Authorize.Net's largest reseller. They created the Value Added Reseller program that signed over 4000 VARs and 30,000 Internet merchants between 2002 and 2007!

Waldron and Bouchever sold e-onlinedata in February of 2007 to PowerPay, LLC. Steve Goodrich, CEO of PowerPay, LLC is a partner in Merchant Focus Processing, Inc.

Merchant Focus Processing, Inc. focuses mostly on mobile processing while Premium Interchange-Plus Pricing is exclusive to merchants transacting a minimum of $250,000 annually in VISA/MasterCard. Merchant Focus, which services primarily start up and small business, also processes accounts for ecommerce, retail and mail order/telephone order (MOTO) accounts.

As a Merchant Focus Reseller, you have the flexibility to offer your clients both Merchant Focus merchant accounts for new merchants, and Premium Interchange-Plus Pricing merchant accounts for larger clients.

Larger clients will be directed to your branded Premium Interchange-Plus Pricing REFERRAL SPLASH PAGE where you can promote Interchange-Plus pricing with no monthly fees of any kind. The reason the Premium Interchange-Plus Pricing page features a referral form is that larger clients do not receive one size fits all pricing. Every merchant receives a custom proposal for their processing needs, and so must submit their current Visa/MC statements for analysis.

New and smaller clients will be directed to your branded Merchant Focus SECURE ONLINE APPLICATION where you will promote world-class merchant services featuring the Authorize.Net payment gateway as a bundled solution. The rates and fees offered by Merchant Focus are extremely competitive and are presented right on the application, so that merchants can "self serve" and complete their application in minutes.

To learn more about becoming a Reseller, please contact us at 800-895-4085 ext. 6 or email our team at

If you would like to Enroll Now, please CLICK HERE.