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Merchant underwriting, handled for you

Before a business can accept card payments, someone has to decide whether it is safe to let it. That decision is underwriting. When you offer payments to your customers through your software, underwriting is one of the most important parts of the program, and one of the hardest to run well on your own. We take it off your plate.

What underwriting involves

Underwriting verifies who a business is, what it sells and who owns it. It looks at the type of business, how it expects to process and the risks it may present. It continues after approval, because risk does not stop at the application. Monitoring helps catch changes in behavior, unusual activity and problems before they become bigger ones.

What underwriting reviews

  • Business identity and ownership, including KYC and KYB checks.
  • The type of goods or services sold and how the business takes payment.
  • Expected ticket size, volume and processing patterns.
  • Delivery model and how long customers wait for what they paid for.
  • Whether the business falls under restricted or higher-risk categories.
  • Financial stability and any prior processing history.

Why it matters to your platform

Payment networks and banks hold the program, and your platform, accountable for the businesses it signs up. Careful underwriting protects your reputation, your relationships and your revenue. It also helps legitimate businesses get approved without unnecessary delay. When underwriting is sloppy, the cost shows up later in chargebacks, reserves and frozen funds, and the platform, not the partner, often hears about it first.

How the underwriting flow works

  1. 1Apply. Your customer completes onboarding inside your product, providing the business details we need.
  2. 2Verify. We run identity, ownership and business checks, and request more information only when something is unclear.
  3. 3Decide. We approve, conditionally approve or decline, and explain the decision.
  4. 4Monitor. After approval we continue to watch processing behavior so small problems do not become large ones.

How we approach it

Clear requirements up front. Your customers know what information they will need, so approvals do not stall because of missing documents.

Consistent decisions. Policies are applied fairly and explained clearly.

Human judgment where it counts. Automated checks handle routine cases. Our team reviews the unusual ones and talks to you about them.

Monitoring after approval. We continue to watch the portfolio so small problems do not become large ones.

Underwriting versus a hands-off referral

If you simply refer customers to a payment partner, you have little say in how they are reviewed, and a decline can feel like a dead end to your customer. With underwriting built into your program through linq, the review happens as part of the flow you designed, and our team can talk to you and your customer about the outcome. That keeps more of your customers moving toward their first payment.

Part of a complete program

Underwriting works hand in hand with merchant onboarding and linq. Your customers apply inside your product, and we review them behind the scenes, so your team builds product instead of running a risk department.

Frequently asked questions

Merchant underwriting is the review a payment partner runs before approving a business to accept cards. It verifies who the business is, what it sells, who owns it and how much risk it presents to the card networks.
No. With linq, underwriting is part of the service. Your customers apply inside your product and our team handles verification and approval behind the scenes.
We explain the decision and, where possible, the steps that might change it.
Yes. Different industries carry different risks, and we take that into account.
No. Risk monitoring continues after a merchant is approved, so changes in behavior or unusual activity are caught early.
It depends on the business and the information provided. Clear requirements up front help approvals move without unnecessary delay.
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