Platform

linq: The Embedded Payments Platform Built for Software Companies

Most software platforms bolt payments on. linq builds them in. linq is Merchant Focus's embedded payments infrastructure for SaaS platforms and marketplaces that want to own the payment experience — not rent it from a third-party or legacy processor.

Why Platforms Move to linq

API-first, fully white-label. No linq branding, no redirected checkout flows, no "powered by" badge that isn't yours. Your platform, your interface, your customer relationship — linq operates underneath it.

Processor portability. linq isn't a single acquiring relationship you get locked into. If your business needs change, your payment stack moves with you instead of holding you hostage.

Payments as a profit center. Through revenue share on processed volume, linq turns what used to be a cost center — payment processing — into a recurring, scalable line of income for your platform.

Full data ownership. Your merchant and transaction data stays with you. No re-onboarding risk if you ever need to change providers, and no black box standing between you and your own customers' payment behavior.

Who linq Is Built For

linq is designed for software platforms & marketplaces. It's a fit for:

  • SaaS platforms currently on a third-party or legacy processor looking to increase ARPU
  • Vertical ISVs (fitness, healthcare, unattended/hardware, etc) with recurring or high-frequency billing
  • Marketplaces and multi-seller platforms that need split payments, unified payouts, and a take rate on every transaction

Support That Actually Picks Up

A dedicated account manager, not a call maze. Every linq partner gets a named account manager — a local payments professional who already knows your business, your platform, and your merchants. No 1-800 number, no tier-one scripts, no starting over every time you call.

Available 24/7. Payments don't keep business hours, and neither does your support. Whether it's a settlement question at noon or a production issue at 3 a.m., your account manager is reachable — and empowered to fix it.

A payments professional in your corner. Your account manager lives in the payments world every day — underwriting, risk, chargebacks, rate structures. That expertise is on your team now, helping you optimize economics instead of just keeping the lights on.

How linq Works

  1. 1Integrate — Connect linq via API to your existing platform; no rip-and-replace of your core product.
  2. 2Onboard your merchants — Onboarding and underwriting run through linq's infrastructure, so your sub-merchants get approved fast.
  3. 3Process and earn — Every transaction runs on your branded experience, with a share of the volume returning to your platform.

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Merchant Focus Processing, Inc. is a registered ISO/MSP of Synovus Bank, Columbus, GA.

Any trademarks or service marks mentioned herein are the property of their respective owners. Each third-party platform or provider is solely responsible for the products and services it offers.