Why This Distinction Matters
Patient-pay is typically only 20–40% of a practice's total billing after insurance. A practice collecting $500K a year in total revenue may generate only $100K–$200K in direct patient payments. Merchant Focus's program is sized around that patient-pay slice — not total practice revenue — because that's the portion actually flowing through your platform's payment infrastructure.
Is Your Platform a Fit?
Platform profile: SaaS with appointment-based scheduling and integrated patient billing, serving multi-provider, multi-specialty practices with varied billing complexity across locations.
Current setup: Payments are currently outsourced or underdeveloped — often running through a legacy processor — while your platform has ambitions to own more of the patient financial experience.
Compliance: HIPAA infrastructure is already in place, with the ability to execute a BAA before commercial discussions move forward.
Signals We Look For
- Your platform is publicly discussing patient financial responsibility or payment plan features
- A job posting for a Healthcare Payments, Revenue Cycle, or Fintech PM role
- A partnership or integration with patient financing providers like CareCredit or Sunbit